How to choose entertainment for an event

The choice feels overwhelming. The process isn't.

Choosing event entertainment feels complicated when you start searching. There are hundreds of acts, agencies and suppliers. But the choice becomes much simpler when you start with the right questions.

Question 1: What do you want to achieve?

Create atmosphere on arrival? A centrepiece moment in the programme? Inject energy after a long conference session? Each goal calls for a different type of act. Event entertainment works best when it has a function in the programme, not as a standalone addition.

Question 2: Who is your audience?

A young startup crowd responds differently to a group of C-suite executives or a mixed family festival audience. Age, cultural background, comfort with participation, this determines what type of entertainment works. Street theatre hire for a corporate event calls for different acts than street theatre for a neighbourhood festival.

Question 3: What is the context?

Indoors or outdoors? Small or large audience? Structured programme or free-roaming? An intimate dinner setting calls for different entertainment from an open-air festival. Bespoke event entertainment starts with understanding the space.

Question 4: What is your budget?

Being honest about your budget helps. Not to cut corners on quality, but to set the right expectations. There are excellent acts for every budget, if you know what you're looking for.

The easiest step

Contact us. Tell us about your event. We ask the right questions and come back with a proposal that fits. More about event entertainment or street theatre hire.